Let’s be real: there’s a lot of copywriting advice floating around online.
Some of it? GOLD.
But some of it? Sounds like it was written in 2011… by someone who’s never actually sold anything online.
And if you’re a modern, service-based business owner trying to actually grow, blindly following these outdated tips could be low-key sabotaging your results.
Let’s clear the air and talk about what’s actually true right now—and what you can safely ignore (forever).
Myth #1: “No one reads long copy”
Reality: People read every. single. word. if it’s juicy enough.
Think about the last time you read a long, messy Instagram caption, a 15-slide story rant, or a 10-minute sales page breakdown…
You read it all, didn’t you?
👀 People love a good story. They’ll read long copy if:
- It sounds like a real human
- It builds curiosity and desire
- It’s skimmable and easy on the eyes
- It’s actually saying something worth reading
What they don’t read? Boring, vague, me-centered copy that’s full of filler and has no soul.
So yes, write long copy. But write it well. (And please break up your paragraphs. This isn’t a research paper.)
Myth #2: “Your copy should sound like you”
Reality: Your copy should sound like your customer
Sorry not sorry, but your ideal client doesn’t care that much about your personality.
They care about feeling seen, understood, and excited to buy.
💬 You need to speak in their words, not yours.
Use their phrasing, their tone, their voice.
Use the language they actually use in:
- DMs
- Emails
- Voxer messages
- Client calls
Your job? To mirror that language back to them in a way that makes them say “holy sh*t, she gets me.”
Be relatable to them, not to yourself.
Myth #3: “Just write how you talk!”
Reality: Sure… if how you talk is compelling, strategic, and clear
Okay, yes—conversational copy slaps.
But if you naturally ramble, apologize too much, or throw in 37 disclaimers before making a point… that’s not the vibe.
✨ Good copy sounds like your best, clearest, most confident self.
Not your awkward voice note energy where you say “sorry if that didn’t make sense” three times in 90 seconds.
Write how you wish you talked when you’re feeling bold, clear, and unbothered.
Myth #4: “You need to be professional to be taken seriously”
Reality: Your clients are craving personality, not perfection
Nobody is buying from you because you sound like LinkedIn.
They’re buying because they like your vibe, trust your brain, and want your energy in their business.
📌 Instead of being “professional,” try being:
- Clear
- Direct
- Helpful
- Warm
- Strategic
- A little spicy when necessary
Professional is whatever you make it look like.
And usually? Personality converts better anyway.
Myth #5: “Your copy needs to be positive and inspirational”
Reality: Your copy needs to meet people where they actually are
You know what’s more powerful than positivity? Relatability.
Yes, you can be motivational. But if you skip over the real struggles, objections, and emotions your dream clients are feeling—you’re losing them.
💡 Real talk sells:
- “You’re burnt out from trying to do it all” hits harder than “You deserve success!”
- “You’re tired of rewriting your bio for the 10th time” > “You’re ready to elevate your brand!”
Talk about the stuff they’re really thinking. Even if it’s messy.
Especially if it’s messy.
Myth #6: “If your offer is good, it’ll sell itself”
Reality: Girl. No.
Even Beyoncé needs marketing.
You can be amazing at what you do and still have to spell it out for people.
Your job isn’t just to be good at your thing.
It’s to communicate that value so clearly that your dream client is like:
“Oh wait, how do I give her my money immediately???”
That’s what strategic copy does.
You don’t just need to be talented. You need to know how to sell that talent. (Or hire someone who can.)
Let’s Wrap It Up (TL;DR style, obviously):
Here’s what to remember next time you sit down to write for your biz:
- ✅ Long copy works—if it’s worth reading
- ✅ Sound like your customer, not your insecure 2019 self
- ✅ “Write how you talk” only works if how you talk works
- ✅ Personality > professionalism
- ✅ Relatability beats vague positivity
- ✅ Even amazing offers need clear, magnetic messaging
Bottom line?
Don’t be scared to break the rules.
Just because someone with a Canva-made carousel said “you need to do it this way,” doesn’t mean it’s right for you.
Copy is not about being correct. It’s about being effective.
Now go rewrite your Services page like the badass you are. And if you need help… you know where to find me 😏
xx
Your fav spicy copy BFF 💌
