Running a business in 2025 is basically a mix of:
- creative bursts
- endless notifications
- late-night Google searches like “how to be more productive but also romanticize life”
- and 73 tabs open at all times
So today I’m sharing the actual tools, platforms, and lil life upgrades that are keeping me organized, inspired, and low-key obsessed with running my business (and keeping my sanity intact 👏).
Let’s get into it.
Showit
Website design but make it fun again
I’m a web designer so duh—Showit is my ride or die.
It’s drag-and-drop, fully customizable, and actually makes designing websites feel creative (not code-heavy or clunky like the other platforms I won’t name 🫢).
✨ Bonus: It integrates with WordPress so your blog is powerful AF but still cute.
Use it if:
- You’re a designer, copywriter, or service-based girly who wants full creative freedom
- You want your site to feel like a visual brand experience, not a boring brochure
Canva Pro
For when you want to look expensive in 5 minutes
If I had a dollar for every time I opened Canva, I could retire and live in a villa in Tuscany.
The Pro version is a must—brand kits, magic resize, content planner, etc. Game. Changer.
Use it for:
- Client proposals
- Instagram stories
- Reels covers
- Moodboards
- Literally anything that needs to look ✨intentional✨
Asana
The only thing keeping my chaos under control
If it’s not in Asana, I will simply forget to do it.
I use it for everything—from client projects to launch planning to “remember to reply to that email you marked unread 3 days ago.”
💡 Pro tip: Add emojis to your task lists. It’s giving organized and cute.
Ubersuggest
SEO that doesn’t make me want to cry
You don’t need to be an SEO expert to get your content to rank—Ubersuggest is like the cool, non-judgy friend who helps you figure it out without overwhelming you.
I use it to:
- Find blog post ideas people are actually searching
- Optimize website copy (without keyword stuffing)
- Spy on what my competition is doing 👀
Pexels
Free stock videos and photos that don’t look like 2008
If you’re still using the same 3 overexposed stock images everyone else is using… girl, no.
Pexels has stunning, non-cheesy, free content—and the videos?! SO good for reels or site backgrounds.
💻 I use it for:
- Quick placeholder images
- Reels backgrounds
- Blog visuals when I’m too lazy to take my own photos (sorry not sorry)
Kindle
Romanticizing my reading era
I used to think I was a physical book girlie.
But my Kindle changed the game.
It’s slim, it’s cute, and it comes with me everywhere—like a little portal to my smart, better self.
Current faves:
- Buy Back Your Time by Dan Martell → If you’re burnt out and doing everything yourself, read this.
- The Psychology of Money by Morgan Housel → Sounds boring, is actually juicy and mindset-shifting.
- Deep Work by Cal Newport → For focus queens who love a good productivity reset.
- The Creative Act by Rick Rubin → If you’re a creative entrepreneur, this one hits deep.
📌 Bonus points: Reading on your Kindle at a coffee shop makes you feel like a mysterious, successful woman who probably owns a gallery.
Gusto for Coffee Beans
Because the espresso machine era is real
If you’re a home-brewed, froth-your-own-oatmilk type of girlie… Gusto is the it-girl coffee bean subscription.
It’s niche. It’s cute. The packaging is aesthetic. And it lowkey makes you feel like you’re in a boutique café in Paris while batch writing emails.
☕ Why I love it:
- Delivers amazing beans from indie roasters
- Keeps me from spending $8 on mid lattes
- Makes my kitchen feel like a Pinterest board
Big fan of the slow, intentional coffee ritual before a client call or creative work sprint. We’re not chugging cold brew anymore—we’re romanticizing the process.
Notion
My little digital brain dump palace
When my brain is moving faster than my hands, I open Notion.
I use it for:
- Planning content
- Brainstorming offers
- Writing client proposals
- Journaling when I’m spiraling in a cute way
It’s giving minimalist CEO energy.
Also great for storing swipe files, inspo, and ideas that come to you at 2am.
AirPods
A business tool? Yes. Stay with me.
Silence is a luxury. Whether I’m listening to a 3-hour marketing podcast or blocking out background chaos at a cafe, AirPods keep me focused and feeling like the main character.
🎧 Also obsessed with:
- Jazz or lo-fi while writing
- “That Girl” playlists on Spotify
- Podcasts like Online Marketing Made Easy (Amy Porterfield) or The Diary of a CEO
Not just for recipes and wedding mood boards
I use Pinterest as a visual search engine for:
- Branding inspo
- Email design layouts
- Social media posts templates
- Caption ideas
- Social media hooks
- Discovering new podcasts
Plus, it’s a secret traffic driver. Pin your content + blogs and thank me later.
Final Thoughts
Your business doesn’t need to feel like a never-ending to-do list
It should feel good. Fun. Inspired.
Like you actually like being your own boss.
These tools help me work smarter, not just harder.
And tbh? They keep me loving the life I’ve built.
So no shame in romanticizing your systems. Add a pastel color-coding system in Asana. Order your “launch-day latte.” Use tech to feel like that girl—because you are.
Let me know if you want a Notion template, Asana workflow, or a cute printable with all these tools rounded up 💖
Now go grab your matcha and do something iconic.
xx
Your fav soft life CEO bestie 💌
